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The regional government promotes a campaign to promote the consumption of cut and ornamental flowers and reactivate the sector (26/10/2020)

| On the occasion of All Saints' Day, it is encouraged to bring flowers to cemeteries in the weeks before and after to avoid crowds | The mayor of Puerto Lumbreras, María Ángeles Túnez, and the general director of Food Industry and Agrarian Cooperativism of the Ministry of Water, Agriculture, Livestock, Fisheries and Environment; José Gómez, have presented this morning the campaign 'In the Region of Murcia we have as many flowers as there are days to remember you'.

An initiative with the aim of encouraging the consumption of cut and ornamental flowers, and reactivating a sector that has been severely affected by the health and economic crisis generated by the COVID-19 pandemic. "The objective is to remember the great variety of flowers that are grown and marketed in the Region and to encourage citizens to visit the cemeteries before and after the traditional days of All Saints and the Faithful, on November 1 and 2, promoting the consumption of cut and ornamental flowers and helping to avoid crowds on the designated days ", José Gómez explained. To this end, the Government of the Region of Murcia has arranged a campaign on radio, television, social networks and posters.

In social networks, the hashtag will be #RegalaFloresdelaRegiondeMurcia.

Regarding the posters, a total of 40 billboards will be available in the main towns and more than a thousand posters of the campaign will be distributed to all town halls and flower outlets in the Region. The upward trend in cut flower production in recent years has been truncated due to the pandemic and the restrictions and the economic crisis that have resulted from it.

The confinement period coincided with the dates on which, depending on the exploitation, between 50 and 80 percent of the annual turnover is marketed, and the sector has suffered a dramatic total drop in national and international consumption. In addition to alleviating the negative effects of confinement, "the sector faces important challenges, such as competing with the low prices of non-EU products by investing in research, new technologies and varieties to increase productions and improve quality, and open new channels of In this sense, the sale through the Internet or telematic sale could favor the work of opening borders, in addition to offering advantages such as an increase in the offer and elimination of links that make the product more expensive, "said Gómez. The cut flower sector in Puerto Lumbreras is very important in the economy and employment of the municipality.

"Among seedbeds, nurseries, producers and marketers, the sector brings together almost thirty companies and is responsible for around 1000 direct and indirect jobs in our town.

From Puerto Lumbreras 70 percent of the poinsettias come out.

They are marketed in Spain and Portugal, in addition to tens of millions of carnation cuttings that are exported all over the world, among other varieties.The losses they have suffered have been considerable given that in addition to the stoppage imposed by the State of Alarm; They have canceled all the orders they had when the celebration of traditional festivals such as Holy Week, San José, Fallas de Valencia or Bando de la Huerta de Murcia,among other.

It is a very important sector for the social economy, given that the vast majority of productions are run by family units, which have not been able to benefit from any type of aid or ERTE.

It is vitally important to promote the recovery of cut and ornamental flowers, and the sector will always have our support in their demands as well as in campaigns to promote their consumption such as the one we present today, "said Mayor María Ángeles Túnez.and the sector will always have our support in their demands as well as in campaigns to promote their consumption like the one we present today, "said Mayor María Ángeles Túnez.and the sector will always count on our support in their claims as well as in campaigns to promote their consumption like the one we present today, "said Mayor María Ángeles Túnez.

Source: Ayuntamiento de Puerto Lumbreras

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