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The Young Entrepreneurs Association Guadalentin (AJE) in Puerto Lumbreras has organized a business meeting with the CEO of Hero Spain and Portugal, Sergio Elizalde.

The Mayor of the municipality, Pedro Antonio Sánchez, and the Secretary General of AJE Guadalentin, Antonio José Úbeda Miras, has participated in the conference with more than 30 young entrepreneurs of the region.

The town of Puerto Lumbreras has hosted a meeting of young entrepreneurs with the CEO of Hero Spain and Portugal, Sergio Elizalde.

The seminar, organized by the Association Guadalentin AJE, brought together thirty young entrepreneurs who, together with the Mayor of the town, Pedro Antonio Sanchez, and members of the board of AJE, have debated the keys to business success in times of particular difficulty.

In this sense, the Mayor of Puerto Lumbreras, Pedro Antonio Sanchez, explained that "this type of event are used to analyze the situation of the business and determine the best way to contribute to the growth and revitalization".

Thus, "from the council seek initiatives and new ways of collaborating with AJE to improve business competitiveness."

Thus, Sergio Elizalde Monroset is, since 2011, General Manager for Spain and Portugal of Hero, a Swiss multinational in Spain is the leader in infant feeding and jams.

He was previously global head of Reckitt Benckiser detergents from headquarters in UK, Sales and Marketing Manager at Puig and served for six years Marketing positions at PepsiCo and Sara Lee.

Born in Barcelona for 41 years, has a degree and MBA from ESADE and a law degree.

Monroset Elizalde stressed that "in the last five years has been a major change in the consumer, demands more quality for less money, and Hero think and work a lot on this issue. Innovate continually seek new products, give the consumer different things. "

The Business Meeting has been framed within the annual program organized Guadalentin AJE Puerto Lumbreras with courses, seminars and workshops on business motivation for entrepreneurs and new entrepreneurs of the region.

Source: Ayuntamiento de Puerto Lumbreras